Digital Marketing With AI Tools
Master the art of digital persuasion with our Digital Marketing program.
- Duration: 12 Weeks
- Training: Online/Onsite
- Course Fee:
About This Course
Master the art of digital persuasion with our Digital Marketing program. Learn to leverage the latest techniques and platforms to reach and engage audiences effectively. Dive into courses covering social media marketing, search engine optimization (SEO), content marketing, and analytics. Gain hands-on experience with industry-standard tools and real-world projects. Join us to become a savvy digital marketer equipped to drive growth and impact in the fast-paced world of online business.
Course Overview
- Interactive lecture (Discussion on the evolution of digital marketing)
- Group activities (Case studies)
- Demonstrations of key tools (Hands-on practice sessions)
- Lecture on on-page and off-page SEO (Keyword research workshop)
- Webinar on site structure and mobile optimization (Speed optimization practice)
- Workshop on creating SEO-friendly content (Content writing exercises)
- Tool demos: Google Search Console, SEMrush, Ahrefs, Moz (Hands-on practice)
- Conduct a full SEO audit (Optimize a blog post based on findings)
- Overview of major platforms (Comparative analysis activity)
- Workshop on creating engaging content (Develop a content calendar)
- Interactive session on setting up ads (Hands-on ad creation)
- Lecture on key metrics (Practice with analytics tools)
- Develop and schedule a social media campaign using Hootsuite
- Lecture on the importance of content marketing (Brainstorming session)
- Workshop on writing blog posts (SEO optimization exercises)
- Introduction to video production basics (Hands-on session creating short videos)
- Lecture on building email lists and campaigns (Practice session with Mailchimp)
- Develop a content plan (Write a blog post and design an email campaign)
- Overview of web analytics (Interactive session on setting up Google Analytics)
Course Benefits
- Understand digital marketing basics (Familiarize with key terminologies)
- Identify and describe different channels
- Basic understanding of tools like Google Analytics, Google Ads, Hootsuite
- Understand SEO fundamentals and keyword research
- Grasp the technical aspects of SEO
- Develop skills in content creation and optimization
- Familiarize with key SEO tools
- Apply SEO knowledge in practical scenarios
- Understand the unique aspects of each platform
- Skills in content creation and strategic planning
- Learn to create and manage paid ad campaigns
- Measure and analyze social media performance
- Apply social media marketing skills
- Understand content marketing’s role
- Skills in creating and optimizing blog content
- Understand video content creation and optimization
- Develop skills in email marketing
- Apply content marketing skills
- Understand web analytics fundamentals
