Product Management
Gain the skills to lead innovation and drive product success with our Product Management program.
- Duration: 12 Weeks
- Training: Online/Onsite
- Course Fee:
About This Course
Gain the skills to lead innovation and drive product success with our Product Management program. Learn to navigate the product lifecycle, from ideation to launch and beyond, with courses covering market research, user experience design, and agile development methodologies. Dive into real-world case studies and hands-on projects to hone your strategic thinking and problem-solving abilities. Join us to become a versatile product manager equipped to shape the future of technology and drive business growth.
Course Overview
- Interactive lecture on product management overview
- Group activities to explore each stage of the product development lifecycle
- Demonstrations of key product management tools such as Jira, Trello, and Asana
- Lecture on different methods of market research including surveys, interviews, and data analysis
- Group exercises to create user personas based on market research findings
- Lecture on conducting competitive analysis and SWOT analysis
- Overview of product strategy frameworks such as the Ansoff Matrix and the Product-Market Fit Pyramid
- Interactive session on Agile principles and methodologies
Course Benefits
- Understand what product management is and its importance
- Familiarize with key terminologies
- Identify and describe different stages of the product development process
- Basic understanding of tools used in product management
- Understand the importance of market research in product development
- Ability to create detailed user personas to guide product development
- Understand how to analyze competitors and position your product in the market
- Understand the importance of product strategy in achieving business goals
- Familiarize with Agile practices and their application in product management
